Agency Jung Von Matt in Hamburg have put together a series of 3 print ads to be used in promoting the £169,000 563bhp Mercedes SLS AMG. The gullwing (or roadster) SLS AMG, unveiled at the 2009 Frankfurt motor show, is Mercedes first supercar since the SLR which was the result of a collaboration between Mercedes and McLaren.
Whilst the SLS AMG is often compared with rivals sports cars from Porsche, Ferrari and Lamborghini, the company are clearly feeling confident enough that such a comparison is no longer valid – “The car in front is an SLS AMG, with the rest only visible in its rear-view mirrow.”
Do they have a point, or have they been sipping a few too many schnapps?
Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain. Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.
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