Mercedes SLS AMG leaves Lamborghini, Ferrari and Porsche in its dust..

Agency Jung Von Matt in Hamburg have put together a series of 3 print ads to be used in promoting the £169,000 563bhp Mercedes SLS AMG. The gullwing (or roadster) SLS AMG, unveiled at the 2009 Frankfurt motor show, is Mercedes first supercar since the SLR which was the result of a collaboration between Mercedes and McLaren.

Whilst the SLS AMG is often compared with rivals sports cars from Porsche, Ferrari and Lamborghini, the company are clearly feeling confident enough that such a comparison is no longer valid – “The car in front is an SLS AMG, with the rest only visible in its rear-view mirrow.”

Do they have a point, or have they been sipping a few too many schnapps?

Mercedes SLS AMG leaves Lamborghini, Ferrari and Porsche in its dust..

Written By

Steve Davies

Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain. Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.