Agency Jung Von Matt in Hamburg have put together a series of 3 print ads to be used in promoting the £169,000 563bhp Mercedes SLS AMG. The gullwing (or roadster) SLS AMG, unveiled at the 2009 Frankfurt motor show, is Mercedes first supercar since the SLR which was the result of a collaboration between Mercedes and McLaren.

Whilst the SLS AMG is often compared with rivals sports cars from Porsche, Ferrari and Lamborghini, the company are clearly feeling confident enough that such a comparison is no longer valid – “The car in front is an SLS AMG, with the rest only visible in its rear-view mirrow.”

Do they have a point, or have they been sipping a few too many schnapps?