BMW in Hollywood: making the impossible, possible

BMW is back in Hollywood with a starring role in Tom Cruise’s new Mission Impossible film “Ghost Protocol”, using a 6 Series Convertible and the new electric hybrid supercar BMW i8 to champion the Munich brand.

High performance with fewer emissions is the name of the game for BMW these days and what better way to demonstrate this ethos than with the BMW Vision EfficientDynamics concept car. It has been recognized as having the most sophisticated technology and the most striking design among the current concept electric supercars and in just a few years the BMW i8, which was inspired by the BMW Vision Efficient Dynamics concept vehicle, will enter mainstream production.

“We are thrilled to be involved again in another Hollywood Blockbuster,” said Ian Robertson, BMW AG Board Member for Sales and Marketing. “The BMW Group leads the way in developing future mobility with a focus on sustainability. One great example is the BMW Vision EfficientDynamics concept car which will be presented in the film. With its futuristic design and large glass surfaces, the car offers a fascinating perspective on the future of sheer driving pleasure – in combination with maximum efficiency. Also with BMW ConnectedDrive technology, it is the perfect car for Ethan Hunt to outsmart his pursuers through narrow streets and busy city traffic.”

Having provided vehicles for film projects and TV productions for more than 75 years, entertainment marketing is firmly established as an important building block for the BMW Group’s long-term image and product communications.

“Mission: Impossible – Ghost Protocol”, directed by Brad Bird, is scheduled for release mid of December 2011.