Live like a 'Bentley Boy' with Pankhurst London (w/VIDEO)

The most comfortable car seats in the world are those fitted in a Bentley. There’s something about their firm yet supple support, deep leather hide and the smell of pure hand-crafted luxury that makes sitting, without even driving, a pure enough pleasure on its own.

Well now there’s an easier way of enjoying the experience, without sneaking into a Bentley showroom, and while sitting you can choose from a classic wet shave, hot towel face massage or a full groom and finish.

At the new Pankhurst men’s grooming store in London, Bentley’s craftsmen have renovated six barbers’ chairs, utilising the craftsmanship and engineering techniques of the marque and incorporating materials and finishes from Bentley cars.

Stefan Buescher, director of marketing¸ Bentley Motors, commented: “Bentley is widely recognised as one of the world’s most desirable and authentic luxury brands. A key part of what makes Bentley special is our hand-crafted expertise in wood and leather that makes our car interiors a special place to be.”

The project combined Bentley’s skills in both leather trim and the Mulliner special commissioning department. Eight hides were used in the development and production of Bentley’s unique chair covers, while bespoke Bentley and Pankhurst embroidery was created to embellish the luxury specification of the chairs.

The chairs’ arms were re-fabricated by grafting new wood onto the structure to replace the redundant ashtrays, and the suspension system within the chairs was reworked to improve the level of comfort.

Hand-sculptured new headrest foams were also produced in an improved density material to further enhance the sense of well-being. Finally, colour combinations were chosen by the Bentley colour and trim team in conjunction with Pankhurst. Fire Glow and Burnt Oak, standard colours across the Bentley product range, were used for five chairs, with stitching and piping in Linen, the stitch pattern on the Fire Glow seats being based on the Continental GT range. The stitch pattern on the Burnt Oak seat was based on the Mulliner specification.

It sounds an attractive prospect and with prices from just £30 (for the hot towel face massage) an affordable one too.

You can visit the Pankhurst London barbershop at 10 Newburgh Street, London, W1F 7RN. Tel + 44 (0) 207 287 9955.