I bet you didn’t see this coming. Volvo, all safe and sensible hooking up with the UK’s hottest boy band. But then times have changed at Volvo – the cars are still at the top-end in terms of active and passive road safety, but they’re also great fun to drive, especially the latest V60/S60 models.

JLS’ latest video, ‘Do You Feel What I Feel?’, features three Volvos – the C30, the S60 and the XC60 – all finished off in Volvo’s sports inspired R-Design trim.

Commenting on their collaboration with Volvo, JLS said, “We’re really excited to have Volvo partner with us on our latest video for ‘Do You Feel What I Feel?’. The cars were swagged out, especially the white XC60. Its siiick!”

“Having JLS driving Volvos in the latest video is a great way of exposing our products to audiences who wouldn’t ordinarily see them”, said Duncan Forrester, Head of Public Affairs, Events and Sponsorship at Volvo Car UK.

JLS with the Volvo XC60

“I’m really pleased that JLS have chosen Volvo as their first car partner and it follows in the footsteps of work we’ve previously done with Hard Rock Calling, Snowbombing, V Festival, T in the Park and Wireless, as well as supplying cars to acts such as Dizzee Rascal and Professor Green.

JLS’ new video went live on Volvo’s Official Facbook page this morning and fans will also be able to see behind-the-scenes footage of the making of the video, while Twitter followers (@insidevolvouk) will soon be able to win exclusively signed copies of JLS’s latest album ‘Jukebox’.

With Volvo’s home being in Sweden, to add to the Scandinavian influence, four times Swedish Grammy Awards Nominee Marcus Lundin, was given the job of directing the video shoot. The single, ‘Do You Feel What I Feel?’, will be released on 1st January 2012

For the eagle-eyed amongst you, it might be interesting to know that in the video, Marvin drives the Ice White Volvo XC60 R-Design, Oritse the Titanium Grey Volvo C30 R-Design and JB the Caspian Blue Volvo S60 R-Design.

If you’d like to download poster-sized images of the boys with the XC60, then feel free to do so using the links below..

[styledbox type=”download” ]

  • [download id=”12″]
    (Click to download in size 3072 x 2044px)
  • [download id=”13″]
    (Click to download in size 3072 x 2044px)