Jackie Chan the actor, philanthropist and martial arts role model, has spent nearly 40 years entertaining the world with his highly skilled screen performances. But for Jackie today, it’s charity work that has become the significant focus in his life, having been instrumental in building 26 schools – donating his time and money in the process.

As part of the Bentley Mulsanne Visionaries series, Jackie talks about the future of philanthropy, explaining the importance of social media in fundraising, China’s developing role in charitable institutions and how he personally intends to keep helping those less fortunate than himself.

Bentley-Jackie-Chan_G1

Bentley-Jackie-Chan_G2

If you’ve seen the trailer (above), now watch the full interview with Jackie Chan as part of the Bentley Mulsanne Visionaries series. The visit the site to watch interviews with World Land Speed Record holder Andy Green, Award-winning Chinese architect Wang Shu, musical innovator Jean-Michel Jarre and FIA President Jean Todt.

* * *

SkiddMark Recommendation: In today’s cluttered media landscape, branded content is replacing advertising as the most effective means of reaching a target audience. Rather than relying on behavioural data, audiences undertake the targeting by self-selecting people they know will be interested in your message. Quality content cuts through the social media noise, which in turn leads to engagement, advocacy and sharing, so do yourself a favour and make your advertising count.