This is the Nissan INVITATION Concept and if you can’t get past the somewhat contrived name, then I’m pretty sure its looks will make up for it. Nissan are targeting the B-segment with this new model, positioning it alongside the Micra and Juke crossover, but with an emphasis on dynamic flair.

Combining Nissan’s advanced engine technology, lightweight platform and an aerodynamically efficient body INVITATION is said to achieve class-leading levels of fuel economy and emissions. Nissan is aiming for an ultra-low CO2 emission target of under 100g/km for the most frugal model and with all versions eligible to wear Nissan’s Pure Drive badge.

At the same time, Nissan have designed the INVITATION Concept to offer responsive agile handling on a par with top performers in its segment.

But Nissan’s new concept is not just a good looking car, it’s also packed with some of their most advanced technology such as Around View Monitor (AVM) safety technology, which makes reversing and parallel parking as stress-free as possible, plus Nissan Safety Shield Technologies, which interacts with the driving environment keeping the driver aware of what is happening around the car.

François Bancon, Deputy Divisional General Manager of Product Strategy and Planning, said: “The name we have given to this concept is self-explanatory. It is designed to be inviting thanks to its sensuous exterior design and generous and comfortable interior space, cleverly packaged within compact overall dimensions.”

Due to be unveiled at next month’s Geneva Motor Show, the INVITATION Concept is due to be launched in the UK from 2013.

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2013 concept geneva INVITATION juke micra motor show nissan