It seems a long way from Renault’s association with Groove Armada whose song “I see you baby” became the iconic theme tune for the previous generation Mégane (you know, the one with the big ass) Now British MOBO-award winning hip-hop group N-Dubz has just released the third single from the platinum-selling album “Against All Odds” and when the London-based band was looking for a futuristic car to feature in the video for “Say It’s Over”, Renault was happy to help.
The video can be viewed on SkiddPlayer (click on the image below to launch):
The stunning Mégane Coupe-Concept, with its dramatic ‘dragonfly-wing’ double doors, fitted the role perfectly as a car set in a future. The collaboration between Renault and N-Dubz led to the striking two-door starring alongside Dappy, Tulisa and Fazer in the video, filmed at a secret location in the capital.
The first two videos from the “Against All Odds” album have already racked up over 10 million viewings on YouTube and the new film, featuring the Mégane Coupé-Concept, has had almost 200,000 hits in the week since it’s release.
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Concerning the third line of this article, I wasn’t sure you were talking of a car at first.
Concerning the third line of this article, I wasn’t sure you were talking of a car at first.
Ha ha! I should have mentioned that it was the Fat Boy Slim edit of Groove Armada’s hit that was used on the Renault Megane ads – great bit of marketing by making a virtue out of an apparent folly
Ha ha! I should have mentioned that it was the Fat Boy Slim edit of Groove Armada’s hit that was used on the Renault Megane ads – great bit of marketing by making a virtue out of an apparent folly
“All publicity’s good publicity!”
“All publicity’s good publicity!”