From April Subaru’s Impreza WRX and STI Type UK models will be offered with a selection of complimentary optional upgrades worth over £3,200 at participating dealers. The free items include the Prodrive Performance Pack, which further improves acceleration, and stylish new 18-inch alloy wheels and tyres.

The Performance Packs, developed in conjunction with Banbury-based tuning experts, Prodrive, adds a reconfigured ECU and high-flow sports exhaust to the Impreza’s already impressive performance arsenal. The 18-inch alloy wheels, meanwhile, give the car a more aggressive, purposeful stance and improve handling and grip.

As if the prospect of this extra equipment wasn’t tantalising enough, the Japanese firm has reduced the retail price of the entry-level all-wheel drive WRX by £95.

Subaru UK Marketing Director, Kenyon Neads, said: “With this offer we’ve added even more value into the Impreza equation. The WRX and STI are performance-car icons with a seriously loyal following and we hope that the prospect of these free upgrades will broaden their appeal still further.”

Whilst these are very welcome contributions to the appeal of Subaru’s Impreza, it’s the forthcoming Cosworth Impreza STI CS400 that we’re really waiting to hear more about.


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Steve Davies

Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain.   Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.

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