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Fisker lays off workers after failing to find a white knight investor
April 5, 2013
Less than three weeks after its namesake left the building, the remainder of Fisker's staff have joined its founder as the company seeks to stave off the inevitable. In a statement this evening, a company...
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February 9, 2012
Chrysler speaks out on Clint Eastwood “It’s Half-Time in America” Ad and its big push for 2012
Chrysler's Super Bowl ad became notorious for all the wrong reasons, after it was pulled by YouTube in a move that raised fresh questions over the video sharing…
February 8, 2012
Cadillac claims highest-ever audience reach during Super Bowl XLVI, but what does this mean?
This news almost had me choking on my Cornflakes this morning. Having churned through our own Super Bowl audience data during the past few days, admittedly with a focus…
February 6, 2012
On the edge or a step too far? The Super Bowl ads that crossed the line
Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a…
February 6, 2012
Super Bowl XLVI Automotive Ads – The Post-game Reckoning
The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
February 5, 2012
Super Bowl Automotive Scorecard: Part 2
With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the…
February 1, 2012
Volkswagen’s Super Bowl onslaught continues with ‘The Dog Strikes Back’
Volkswagen's 'full-on' sequel to last year's all conquering 'The Force' Super Bowl Ad, features a dog, the new VW Beetle and a 30-second scene from Star Wars.
January 31, 2012
Super Bowl XLVI Automotive Snapshot – Who’s Gaming Who?
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking…
January 30, 2012
Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?






