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TomTom discovers Darth Vader holds the key to making your children happier
Following months of meticulous research, the experts at TomTom’s Navigation Laboratory (NavLab) have discovered a solution to stop babies crying in the backseat.…
Beat the hosepipe ban with a self-cleaning Subaru
Subaru is about to take the automotive world by storm with the launch of the world’s first self-cleaning car, with patented AF Technology – just in time to beat next…
BMW introduces the driverless Running Coach
As an official sponsor of London 2012, BMW has been inspired to develop a new technology helping customers to boost their fitness in the run up to the Games.
Mercedes-Benz and Audi conjure up two different kinds of light show
Most automotive ads use a peripheral approach to influence the attitudes of viewers, painting a dreamscape of persuasive images in the hope that the subsequent 'good…
FIAT’s 500 Abarth – now with Tiger Blood..
Fiat's advertising campaign for the US market has been such a refreshing change from the way the Fiat brand is marketed in Europe. Over here we are conditioned to think…
Adwatch: Mazda drives headlong in to a media storm with ‘Dr. Seuss’ The Lorax’
Mazda's Truffula Tree Friendly CX-5 'should' have been the perfect match for the latest Universal Studios remake of a Dr. Seuss classic. But instead their latest ad has…
Adwatch: Peugeot strips the 208 naked in its new interactive experience
Peugeot's all-new 208 makes its premiere at the Geneva motor show in a fortnight's time. It's a bold and ambitious model, targeting none other than the marque's highly…
Video: Ken Block’s 2012 Season Promo – Part Deux
Ken Block's 2012 season promo (Part 1) was a spoof of himself, with a little help from actor and comedian Nick Swardson. This time around the focus is on the cars - the…
