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ROAD 33: Sports Hatches
February 12, 2013
Cars designed with female buyers in mind who like a bit of poke under their right stiletto are pretty few and far between. And whilst we’re not saying the three we’ve picked to feature in this month’s...
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April 25, 2011
The Fernandes Files – from Hethel to Darford via Malaysia
It's been no secret that Corven, the private equity group who funded the buy-out of Caterham from the Nearn family, have long been seeking to retrench their investment.…
March 25, 2011
ROAD 13: Japanese Special, Part II
Following the success of the first Japanese special in 2010, we offer you part two – featuring the full story on the iconic 2011 Nissan GT-R, brilliant four-door 2011…
February 25, 2011
ROAD 12: The Prestige Issue
Luxury and prestige is the name of the game this month. Road staff snapper, Neil Denham flies down to the French Riviera, to test drive a £90,000 Audi A8 4.2-litre V8,…
February 20, 2011
BMW 1 Series M Coupé – the DNA inside
BMW's forthcoming F10-based M5 is almost upon us, with first deliveries expected in autumn 2011, but the real 'Daddy' of the M car range is the M3. In the true…
February 17, 2011
The Joy of Marketing – 23 ads that use sex to sell cars [VIDEOS]
Whether it's appropriate or not, sex has been used to sell nearly every type of product since the beginning of advertising itself and even more so when it comes to…
January 27, 2011
ROAD 11: Track & Race
Road Magazine starts 2011 with a track and race theme... following the UK’s catalyst to the motoring industry, Autosport International at the NEC in Brum. We’ve got two…
January 21, 2011
In defence of straight talking..
I've undertaken my fair share of 'teaser' or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the…
January 7, 2011
Sideways Glance – Review of 2010
If you hold even a passing interest in cars and the industry that makes them, you surely won’t have failed to notice that 2010 was an absolute cracker.