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The Fernandes Files – from Hethel to Darford via Malaysia

It's been no secret that Corven, the private equity group who funded the buy-out of Caterham from the Nearn family, have long been seeking to retrench their investment.…

ROAD 13: Japanese Special, Part II

Following the success of the first Japanese special in 2010, we offer you part two – featuring the full story on the iconic 2011 Nissan GT-R, brilliant four-door 2011…

ROAD 12: The Prestige Issue

Luxury and prestige is the name of the game this month. Road staff snapper, Neil Denham flies down to the French Riviera, to test drive a £90,000 Audi A8 4.2-litre V8,…

BMW 1 Series M Coupé – the DNA inside

BMW's forthcoming F10-based M5 is almost upon us, with first deliveries expected in autumn 2011, but the real 'Daddy' of the M car range is the M3. In the true…

The Joy of Marketing – 23 ads that use sex to sell cars [VIDEOS]

Whether it's appropriate or not, sex has been used to sell nearly every type of product since the beginning of advertising itself and even more so when it comes to…

ROAD 11: Track & Race

Road Magazine starts 2011 with a track and race theme... following the UK’s catalyst to the motoring industry, Autosport International at the NEC in Brum. We’ve got two…

In defence of straight talking..

I've undertaken my fair share of 'teaser' or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the…

Sideways Glance – Review of 2010

If you hold even a passing interest in cars and the industry that makes them, you surely won’t have failed to notice that 2010 was an absolute cracker.

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