Anyone remember that famous moment back in the early ’90s when James Hunt drove a Chrysler Viper RT/10 flat out with its 8.0-litre V10 engine screaming at 5,000 rpm? No. Me neither.

But that hasn’t stopped Chrysler Group’s SRT (Street and Racing Technology) brand from getting in on the action to promote Ron Howard’s latest film, “Rush”, which will premiere at Leicester Square, London on September 2nd and across UK cinemas from September 13th.

Howard’s biographical action film is based on the rivalry between F1 drivers James Hunt and Niki Lauda, focusing on Lauda’s return to racing after the 1976 crash that almost took his life. Actor Chris Hemsworth plays James Hunt, while Daniel Brühl plays the determined Austrian, Niki Lauda.


In a deal agreed between Chrysler and Universal Pictures, SRT will help promote the film at racing events in the U.S., via the SRT brand’s website and on its social media channels.

The film’s graphics will also be added to the No. 91 ‘Rush’ SRT Viper GTS-R race car competing in the American Le Mans Series (ALMS), beginning with the Grand Prix of Baltimore on August 31st.

“SRT owners and fans are genuine auto and racing enthusiasts,” said SRT’s Beth Paretta. “Every aspect of performance vehicles and motorsports is part of their DNA, and they’ll love the action and adrenaline of ‘Rush,’ the story of one of the greatest rivalries in Formula 1 racing history.”

To whet your appetite, here’s the latest trailer for the film – and you’ll notice there’s not a Viper in site..

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