As Sebastian Vettel crossed the finish line during this afternoon’s Brazillian Grand Prix, sponsors Infiniti confirmed a four-year extension of its partnership with the team.
The renewed agreement will see Infiniti become title sponsors from 2013, meaning Red Bull Racing’s team name will become Infiniti Red Bull Racing from the start of next season.
As part of the newly expanded partnership, Infiniti’s involvement with the team will evolve from being purely commercial to a relationship that is more technologically focused, as the two companies work on a number of engineering and development projects.
It’s the perfect way to crown a season where Red Bull Racing secured the F1 Constructors title and Sebastian Vettel became the youngest three-time World Driver’s Champion, finising sixth to Fernando Alonso in second place – winning the world title by just 3 points after 20 races.
Johan de Nysschen, President of Infiniti said: “While our first 24-months have been very beneficial to both parties, our new increased relationship will bring increased advantages to Infiniti and Red Bull Racing. As title sponsor, Infiniti Red Bull Racing will help us garner even more worldwide exposure for our brand, products and technology.”
Red Bull Racing’s Team Principal Christian Horner added: “Red Bull Racing and Infiniti have been working on a number of initiatives since the start of our relationship in 2011. During that time, Infiniti has demonstrated significant technical prowess and I’ve been impressed by the depth of the wider engineering capabilities of the Nissan Motor Company.
“In terms of marketing, Infiniti has leveraged their involvement with Red Bull Racing and Formula One extremely effectively to become much better known in a short space of time. These two attributes make Infiniti the ideal title and technical partner for Red Bull Racing.”
Adrian Newey, Red Bull Racing’s Chief Technical Officer commented: “Formula One presents immense design and engineering challenges on a daily basis. Having a committed technical partner like Infiniti gives us a great platform for working together on technical projects, such as the Energy Recovery Systems for the 2014 season.”
Written By
Steve Davies
Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain. Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.
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