audi

We are big fans of Icelandic post-rock band Sigur rós here at SkiddMark, their music is unique, uplifting yet thought-provoking, melodic but sometimes haunting. The band's music is recognisable by lead singer Jónsi's falsetto voice and by the simple melodies that seep into our sub-conscious after a brief listen.

It therefore comes as little surprise to find that so many Advertisers, Film and TV producers are keen to use their music as the perfect backdrop to their programmes and commercials, but you may be surprised to learn that the stock answer from Sigur rós to such a request is a polite but firm 'No'.

The designers among us will have something to say about these new print ads from Audi - developed by Ad agency BBH London, they've created four ads to illustrate the key qualities of the new A1. They've focused on its 'Driver-Oriented Interior', 'Powerful Yet Efficient Engines', 'Iconic Exterior Design' and a 'Big Idea Condensed' view of them all.

BMW 123d road trip to meet Hannu Mikkola's Mk1 East African-winning Escort rally car. VW California campervan glamping. Mazda MX-5 road test. Ford Heritage Centre with Spandau Ballet's, Tony Hadley. Project Audi S4 bi-turbo overview.