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October 11, 2012

Usain Bolt, Nissan’s ‘Director of Excitement’, chooses his own GT-R

A unique Nissan GT-R, embossed with Olympic Champion Usain Bolt's signature will be auctioned on eBay later this month to benefit the Usain Bolt Foundation. Proceeds…

April 26, 2012

IOTD: Lotus Evora meets Desperate Housewives

Here's a genuinely 'good news' story involving Lotus. The Desperate Housewives cast held a block party the other day, together with producers, directors of the show,…

June 14, 2011

Jaguar XKR-S clocks 0-100mph in 8 seconds… all for charity

It's not every day you get to see a brand new Jaguar achieve 165 mph on an airport runway, but that's exactly what happened when Jaguar's XKR-S made its debut at the…

March 31, 2011

Land Rover: Reaching Vulnerable People Around the World

Most brands get involved in some kind of community or social activity - it's good for business, provides good photo opportunities and deflects attention away from…

November 11, 2010

Paul Weller designed MINI goes on sale in charity auction

Following his headline performance at MINI’s 50th Birthday extravaganza at Silverstone in 2009, mod rock legend Paul Weller has collaborated with MINI to create a one…

November 12, 2009

LEGO BMW X1 will take pride of place in BMW Welt

Young LEGO engineers pass the first phase of BMW's recruitment test.

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