F30

You can gain a sense for how BMW has chosen to position the new 3 Series, by the new marketing campaign which was kicked off today. The launch campaign for the new 3 Series developed by creative agency Interone, Munich, underlines the sporty and dynamic character of the vehicle, coupled with high levels of efficiency and impressive design.

BMW's New 3 Series is due to go on sale towards the end of this year, so these will surely be amongst the final spy shots before the production car is exposed. As we've seen from previous pictures the F30 3 Series looks almost like a scaled-down 5 Series - a sensible looking saloon.