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Porsche builds a special 911 Carrera 4S inspired by an outdated social media metric
August 6, 2013
To celebrate its growing Facebook audience, Porsche has unveiled a special 911 Carrera 4S that was created based on the votes curated from its burgeoning social community. The distinctive 911 features...
The Twelve Most Valuable Automotive Brands of 2012
October 4, 2012
Earlier this week, Interbrand, one of the world’s largest branding consultancies, published its 2012 review of 'Top 100 Brands'. It makes interesting reading, not least because this is the first time Facebook joins the list following its controversial IPO in May.
But of course we're interested in the Automotive brands and what it tells us about sector's recovery, following the unprecedented slump in 2009/10.
Interview: Mike Gascoyne introduces the Caterham F1 CT01
January 26, 2012
This morning Caterham F1 published an interview with Technical Director, Mike Gascoyne, in which he explains the design and engineering of the new 2012 CT01 and the team's target for the season ahead. Caterham F1 will be launching a new website next month, in the meantime you can keep track of their preparations via their Facebook page.
Automotive
Launch campaign for BMW’s new 3 Series focuses on sporting passion
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October 4, 2012
The Twelve Most Valuable Automotive Brands of 2012
Earlier this week, Interbrand, one of the world’s largest branding consultancies, published its 2012 review of 'Top 100 Brands'. It makes interesting reading, not least…
March 16, 2012
Video Feature: Caterham – The DNA Shines Through
It makes you proud to be British doesn't it? Caterham, that quiet little corner of Surrey, England. Home of the most proudly independent car company by the same name.…
February 27, 2012
A Layperson’s Guide to the Formula One and Tata Communications deal
Last week Tata Communications announced a multi-year technology service and marketing agreement with Formula One Management (FOM), which will include web hosting and…
January 26, 2012
Interview: Mike Gascoyne introduces the Caterham F1 CT01
This morning Caterham F1 published an interview with Technical Director, Mike Gascoyne, in which he explains the design and engineering of the new 2012 CT01 and the…
October 24, 2011
Launch campaign for BMW’s new 3 Series focuses on sporting passion
You can gain a sense for how BMW has chosen to position the new 3 Series, by the new marketing campaign which was kicked off today. The launch campaign for the new 3…
October 14, 2011
BMW reveals the New 3 Series (w/Images and Video)
BMW has announced pricing and details of its new 3 Series saloon, ahead of the model's official unveiling at 3PM (BST) today. Since 1975 BMW has sold more than 12…
October 11, 2011
World Premiere of the New BMW 3 Series – LIVE (w/VIDEOS)
The 6th generation of BMW's most popular model will premiere this Friday (14th October) and you can watch it live by tuning into the broadcast on the brand's Facebook…
October 5, 2011
AdWatch: To Infiniti and beyond.. (w/VIDEOS)
In the seven months since Infiniti announced their marketing partnership with Formula One World Champions, Red Bull Racing, I've been impressed with how visible the…



