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The Twelve Most Valuable Automotive Brands of 2012

Earlier this week, Interbrand, one of the world’s largest branding consultancies, published its 2012 review of 'Top 100 Brands'. It makes interesting reading, not least…

Video Feature: Caterham – The DNA Shines Through

It makes you proud to be British doesn't it? Caterham, that quiet little corner of Surrey, England. Home of the most proudly independent car company by the same name.…

A Layperson’s Guide to the Formula One and Tata Communications deal

Last week Tata Communications announced a multi-year technology service and marketing agreement with Formula One Management (FOM), which will include web hosting and…

Interview: Mike Gascoyne introduces the Caterham F1 CT01

This morning Caterham F1 published an interview with Technical Director, Mike Gascoyne, in which he explains the design and engineering of the new 2012 CT01 and the…

Launch campaign for BMW’s new 3 Series focuses on sporting passion

You can gain a sense for how BMW has chosen to position the new 3 Series, by the new marketing campaign which was kicked off today. The launch campaign for the new 3…

BMW reveals the New 3 Series (w/Images and Video)

BMW has announced pricing and details of its new 3 Series saloon, ahead of the model's official unveiling at 3PM (BST) today. Since 1975 BMW has sold more than 12…

World Premiere of the New BMW 3 Series – LIVE (w/VIDEOS)

The 6th generation of BMW's most popular model will premiere this Friday (14th October) and you can watch it live by tuning into the broadcast on the brand's Facebook…

AdWatch: To Infiniti and beyond.. (w/VIDEOS)

In the seven months since Infiniti announced their marketing partnership with Formula One World Champions, Red Bull Racing, I've been impressed with how visible the…

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