Featured
Kimi inspires a limited-edition Lotus Evora GTE
February 22, 2012
With Bruno Senna now out of reach at Williams F1, new boy Kimi Raikkonen has been roped in to sell a few cars for CEO Dany Bahar.
Motorsport
Bruno Senna quits racing to focus on his modelling career..?
Q&A: Lotus ambassador Jean Alesi speaks up about Kimi Raikkonen
November 29, 2011
In an interview distributed by the company this afternoon, Ex-F1 driver and Lotus ambassador, Jean Alesi, shares his views on Kimi Raikkonen's return to Forumla One driving for Lotus Renault GP.
Motorsport
Kimi Räikkönen joins Lotus Renault GP on a 2-year contract (w/VIDEO)
Motorsport
Reflection: Formula 1 says ‘Namaste India’
From New Delhi to Mumbai – Grand Prix fever spreads across India
October 24, 2011
On the eve of the inaugural Indian Grand Prix at the Buddh International Circuit, New Delhi, news reaches us of a second project, this time for a Grand Prix standard racing circuit in Mumbai - approximately 1,400 km south west of the nation’s capital.
Industry
Adwatch: What did Jenson and Lewis say next? (w/VIDEOS)
More Stories
November 29, 2011
Q&A: Lotus ambassador Jean Alesi speaks up about Kimi Raikkonen
In an interview distributed by the company this afternoon, Ex-F1 driver and Lotus ambassador, Jean Alesi, shares his views on Kimi Raikkonen's return to Forumla One…
November 29, 2011
Kimi Räikkönen joins Lotus Renault GP on a 2-year contract (w/VIDEO)
It's hard not to feel sorry for Lotus Renault GP's long list of talented drivers, all carefully positioning themselves for the two available race seats in 2012 - then…
October 31, 2011
Reflection: Formula 1 says ‘Namaste India’
The dust might have settled on the Buddh International Circuit but the celebrations of the inaugural Indian Grand Prix will doubtless have lasted long into the night.…
October 24, 2011
From New Delhi to Mumbai – Grand Prix fever spreads across India
On the eve of the inaugural Indian Grand Prix at the Buddh International Circuit, New Delhi, news reaches us of a second project, this time for a Grand Prix standard…
October 13, 2011
Adwatch: What did Jenson and Lewis say next? (w/VIDEOS)
Last week I wrote about the effectiveness of online display advertising - in "To Infiniti and beyond" - where I also touched upon the significance of content marketing…
October 4, 2011
Massa vs Hamilton, is much ado about nothing..
Scuderia Ferrari's straight-talking blogger, The Horse Whisperer, has spoken up this morning on the media excitement generated by a misquoted radio transmission between…
July 22, 2011
Michael Schumacher and Nico Rosberg take to the Nordschleife in the Mercedes W 196 (w/VIDEO)
It's the German Grand Prix this weekend and amongst all the promotional activities surrounding the event, one in particular stands out - especially if you're a proud…
April 15, 2011
F1 champion Vettel puts Infiniti’s road cars through their paces (w/VIDEO)
World Champion Sebastian Vettel started his Chinese Grand Prix weekend with a gentle drive through a Shanghai car park in a couple of Infiniti road cars.
