With Bruno Senna now out of reach at Williams F1, new boy Kimi Raikkonen has been roped in to sell a few cars for CEO Dany Bahar.

The car? A special edition of the already special Evora GTE, the most powerful production Lotus road car ever built, with some Formula 1 inspired design features.

Powered by the same 439 bhp 3.5-litre V6 as the regular GTE, this one offers the extra benefit of a bona fide world champion F1 driver as its salesman – but only if you hightail it along to the Geneva motor show at 11.15am (CET) on 6th March 2012.

Here’s what those chirpy folks at Lotus had to say about the launch event:

“We’re launching a special edition of a special edition, and to make things extra special our Lotus F1 Team driver Kimi Raikkonen will be there to field questions. Now, it doesn’t get more special than that..”

bruno senna Evora GTE f1 Formula 1 grand prix Kimi Räikkönen lotus motor show