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How to decimate your brand – a case study by Caterham
As one ‘insider’ put it to me yesterday, “it’s messier than a pit full of sh*te.” The expression being a reference to the news that Caterham Sports Limited (CSL) has…
INTERVIEW: The Next Big Thing: Ferrari’s Jules Bianchi
Rick Osborn talks with Ferrari's F1 test driver Jules Bianchi about F3, GP2 and his hopes for F1.
Renault teases a new high-performance EV concept
Car launches don't come more cryptic than this. Renault, makers of cutesy EVs such as Twizy and Zoe, has decided to produce something with more teeth. The words 'Formula…
Mark Webber and Michael Krumm give Usain Bolt a driving lesson in Nissan’s GT-R (w/VIDEOS)
You may have followed this story on Twitter during the past fortnight, which focused on Usain Bolt being appointed Nissan's new "Director of Excitement", along with news…
Gymkhana FIVE – The Most Viral Automotive Video Ad Ever?
It's the mark of a great driving video that even when frozen still - in a photograph - you can still soak in the unique experience of Ken Block at maximum attack on the…
Gymkhana FIVE: San Francisco – The Ultimate Urban Playground
It's here, the fifth episode in the web's most successful social video series and for the first time Gymkhana is let loose on the city streets of San Francisco, home of…
Lotus appoints a new Chief Operating Officer, but who is Aslam Bin Farikullah?
In a statement released this evening, DRB-Hicom announced the appointment of Mohd Aslam Bin Farikullah as Lotus' new Chief Operating Officer (COO), at the same time as…
Dany Bahar is dismissed as CEO of Group Lotus
It comes as no surprise to hear that Dany Bahar's suspension from his role as Lotus CEO, has now been confirmed as a full termination.
