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Honda introduces the Anti-Theft Negotiator

Here's one we missed from yesterday's April Fools pranks. This Honda video presents a new feature for 2013 models called TERII, the most advanced vehicle…

Toby Moody replaces Ben Edwards as ITV’s BTCC race commentator

Toby Moody has been confirmed as ITV Sport’s new Dunlop MSA British Touring Car Championship race commentator.

Cadillac claims highest-ever audience reach during Super Bowl XLVI, but what does this mean?

This news almost had me choking on my Cornflakes this morning. Having churned through our own Super Bowl audience data during the past few days, admittedly with a focus…

On the edge or a step too far? The Super Bowl ads that crossed the line

Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a…

Super Bowl XLVI Automotive Ads – The Post-game Reckoning

The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.

Honda NSX Concept arrives in Geneva next month

After its debut at the North American International Auto Show (NAIAS) in Detroit last month and its starring role in Honda/Acura's Super Bowl ad, Honda's NSX (concept)…

Super Bowl Automotive Scorecard: Part 2

With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the…

Honda enters WTCC with the all-new Swindon-built Civic

Honda have announced today that the all-new Civic will race in the FIA World Touring Car Championship (WTCC), possibly entering the series in 2012 in a selection of…

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