Honda NSX Concept arrives in Geneva next month

After its debut at the North American International Auto Show (NAIAS) in Detroit last month and its starring role in Honda/Acura’s Super Bowl ad, Honda’s NSX (concept) will make its European premiere at the Geneva Motor Show in March.

Showcasing the design and technology direction for Honda’s next generation supercar, the NSX Concept features a V6 mid-mounted engine and will employ a range of new technologies including the innovative Sport Hybrid SH-AWD (Super Handling All Wheel DriveTM) hybrid system. It is expected to go on sale within the next three years.

While many supercars opt for a big powerful engine, the NSX Concept pursues the true racing philosophy of ‘performance through lightness’ to achieve a more favourable power-to-weight ratio.

Acura NSX Super Bowl commercial featuring comedian Jerry Seinfeld, who tries hard to be First on the list for Honda’s new supercar.

Utilising a unique 2-Electric Motor Drive Unit with a bilateral torque adjustable control system, the new hybrid all-wheel-drive system can instantly generate negative or positive torque to the front wheels during cornering, which Honda anticipates will deliver handling performance unmatched by previous AWD systems.

In addition to the handling benefits of the Sport Hybrid SH-AWD® system, a powerful next-generation VTEC V-6 engine with direct-injection, works in concert with a dual clutch transmission with built-in electric motor, to create supercar acceleration combined with outstanding efficiency.

Speaking at last’s months Detroit show, Takanobu Ito, President and CEO of Honda Motor Co., who led the development of Honda’s first NSX supercar, said “This Sport Hybrid SH-AWD system will make the NSX the ultimate expression of the synergy between man and machine. The NSX will make the driver one with the car to enhance dynamic driving abilities without getting in the way.”

He went on to say, “Like the first NSX, we will again express high performance through engineering efficiency. In this new era, even as we focus on the fun to drive spirit of the NSX, I think a supercar must respond positively to environmental responsibilities.”

We look forward to seeing it up close and personal at Geneva.

European CR-V Prototype

Honda will also present the European CR-V Prototype at Geneva, a preview model highlighting the exterior styling direction of the all-new fourth generation European Honda CR-V, which is set to go on sale in Autumn 2012.

Compared to the previous generation, the model takes on a more aggressive stance with deeper sculpting of the body lines and a bolder front fascia. The lower front bumper wraps smartly upward to convey SUV capability, while the lower front bumper design now integrates more smoothly into the fascia for improved aerodynamics.

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