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Why Kia is more sporty than Volkswagen
November 22, 2012
Yesterday I was reading Kia's announcement about the need to raise its brand image by offering more sporty cars - you know, the usual marketing rhetoric about being perceived as a dynamic brand, characterised by style, a premium look and some mystical notion of power. And then the following words struck me - "..it will almost certainly be rear-wheel drive".
On the edge or a step too far? The Super Bowl ads that crossed the line
February 6, 2012
Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?
Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..
January 30, 2012
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
IndustryAutomotive
Top 10 Automotive social video campaigns of 2011
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February 6, 2012
On the edge or a step too far? The Super Bowl ads that crossed the line
Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a…
February 6, 2012
Super Bowl XLVI Automotive Ads – The Post-game Reckoning
The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
February 5, 2012
Super Bowl Automotive Scorecard: Part 2
With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the…
January 30, 2012
Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
December 16, 2011
Top 10 Automotive social video campaigns of 2011
We hear a lot about Intelligence in the motoring industry, it's become the norm in automotive acronyms, especially for the leading German car makers - Intelligent…
August 19, 2011
Kia goes baiting BMW’s M5
In response to BMW's M5, Kia will be unveiling a new sports saloon concept at the next month's Frankfurt motor show. "In response..?" I hear you say, "I didn't know…
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