In response to BMW’s M5, Kia will be unveiling a new sports saloon concept at the next month’s Frankfurt motor show. “Wait, In response..?” I hear you say, “I didn’t know there was a question that the Korean manufacturer needed to respond to..”
Quite right, but you’d be mistaken if you thought Kia’s ambitions were limited to making Picantos. Whilst this concept is unlikely to ever reach production it does show Kia’s aspiration to join the premium sector and mix it with the Germans.
“No matter from which perspective you look at it – this concept car is roaring with energy and ready for take-off,” says Peter Schreyer, Kia Motors Chief Design Officer, proudly.
“I believe the car is a strong statement from Kia: we are ready to fast forward to an all new chapter.”
Kia describe their new concept as a ‘statement of intent’ that signals the company’s distinctive new design direction. The rear-wheel drive four-door sports sedan marries sleek and muscular proportions with a sophisticated and elegant four-seater cockpit, in which performance and dynamics sit centre stage.
So quit your sniggering about Kia’s lofty ambitions and remember how far the Korean car maker has come in such a short period of time – it might not be that far away before a sports saloon group test features a BMW, Audi, Mercedes, Volvo and…a Kia.
Look out for more news leading up to the Frankfurt show on September 13th.
Gallery
Written By

Steve Davies
Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain. Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.
Try These Next
Stories we think you'll enjoy
May 22, 2023
BTCC, Snetterton: Transmission’s Top 20
The BTCC's third racing weekend of the year took us to Snetterton, which not only boasts the longest circuit on the calendar...
March 5, 2023
The VSCC’s Pomeroy Trophy
From a 1913 Vauxhall Viper to a somewhat more modern Zafira, the VSCC's Pomeroy Trophy had something for everyone.
1 Comment
Add comment Cancel reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
Add a decent level of equipment and keep a sensible price tag and I would happily drive one of these.