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Aston Martin recaptures UK’s Coolest Brand title, but so what..?

News that Aston Martin has been voted the UK's Coolest Brand for the fifth time in six years got me thinking - What does it mean? How did they get there? And how can…

Lexus LFA Nurburgring Package edition sets new production car record of 7 min 14 seconds

We are hearing that the Lexus LFA Nürburgring Package Edition has improved upon the 7:22.85 lap time of the Nürburgring Nordschleife set back in June, recording a 7:14…

Lexus guns for BMW’s 5-series with the new GS

Lexus unveiled the new GS at the prestigious Pebble Beach Concours d’Elegance in California this evening and in doing so introduced the new face of future Lexus models.…

Is BMW still a luxury brand?

A thought occurred to me this morning when Audi revealed its range-topping R8 GT Spyder, that with most of BMW's main competitors now retailing cars well above the…

New Lexus LF-Gh hybrid concept points the way towards a new GS

The new Lexus LF-Gh hybrid concept will make its world debut on April 19th at the 2011 New York International Auto Show. Lexus has described the concept as "signalling…

The Joy of Marketing – 23 ads that use sex to sell cars [VIDEOS]

Whether it's appropriate or not, sex has been used to sell nearly every type of product since the beginning of advertising itself and even more so when it comes to…

Kylie-Edition Lexus CT 200h causes hybrid sales to skyrocket..

In an astute move by Lexus UK's sales and marketing team, buyers of its new CT 200h hybrid luxury hatchback can now specify Kylie Minogue in place of the regular car's…

Sideways Glance – Review of 2010

If you hold even a passing interest in cars and the industry that makes them, you surely won’t have failed to notice that 2010 was an absolute cracker.

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