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BMW opens its first brand retail store in Paris and aims for the utopian single customer experience
May 23, 2012
Ferrari were the innovators in this space back in 2007, led by their Head of Sales, Marketing and Communications at the time - Dany Bahar. The Ferrari Store was then joined by Ferrari Artelier - providing an area within flagship stores where customers could feel and experience its products and the type of customisations on offer.
Lotus LMP2 Video by Tron Legacy designer Daniel Simon
May 1, 2012
Gear-heads come from many different paths and backgrounds, but we like to think we know all the major ones. However Daniel Simon, the brilliant German concept designer, is perhaps the most influential car designer you've never heard of.
Lotus CEO, Dany Bahar
April 23, 2012
The trouble with journalism and news reporting is that most of the writers pass comment on things which they invariably have little or no personal experience of. Some are able to separate their egos or ambitions from the subject and present a balanced view, but all too often a writer can become drunk on the power they have to influence other people's opinions.
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May 1, 2012
Lotus LMP2 Video by Tron Legacy designer Daniel Simon
Gear-heads come from many different paths and backgrounds, but we like to think we know all the major ones. However Daniel Simon, the brilliant German concept designer,…
April 26, 2012
IOTD: Lotus Evora meets Desperate Housewives
Here's a genuinely 'good news' story involving Lotus. The Desperate Housewives cast held a block party the other day, together with producers, directors of the show,…
April 24, 2012
Lotus in China, Malaysia and Indycars..
At this week's Auto China motorshow in Beijing, Lotus have been showcasing a limited edition Evora GTE specially adapted for Chinese roads. Meanwhile new owner DRB-Hicom…
April 23, 2012
Lotus CEO, Dany Bahar
The trouble with journalism and news reporting is that most of the writers pass comment on things which they invariably have little or no personal experience of. Some…
April 17, 2012
Lotus speaks out about its relationship with China’s Youngman (UPDATED)
Questions have been raised during the past 24 hours over the handling of Lotus' future by new owners DRB-HICOM and in particular the role played by Lotus current CEO…
April 15, 2012
Alfa Romeo 4C will be built by Maserati, first prototypes later this year
Maserati confirmed on Thursday that it will produce the new Alfa Romeo 4C two-seater sportscar. Up to 2,500 units per year will be made at its factory in Modena from…
April 13, 2012
The Lotus Position – what will happen next?
Anybody following the ongoing story of the cataclysm wrenching at the relationships between Group Lotus, its adoptive parent Proton, and Lotus F1 Team will be used to…
April 11, 2012
Lotus speaks out over rumours of its untimely demise..
In the light of continuing speculation, Lotus has taken the extraordinary step and released a full statement to dispel any rumours and clarify the present situation.







