Featured


More Stories

Super Bowl XLVI Automotive Snapshot – Who’s Gaming Who?

When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking…

Top 10 Automotive social video campaigns of 2011

We hear a lot about Intelligence in the motoring industry, it's become the norm in automotive acronyms, especially for the leading German car makers - Intelligent…

The Accidental Hero – An interview with Ken Block

This week we've been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen's The Force has been the phenomenon of the year,…

Lotus appoints rapper Swizz Beatz as its new Vice President of Creative Design

Judging from the reaction on Lotus Cars' facebook page this afternoon, news of their latest executive appointment has come as a bit of a shock. Lotus announced in a…

In defence of straight talking..

I've undertaken my fair share of 'teaser' or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the…

What do women look for in a car?

What do women look for in a car? Are automotive desires really gender specific? And can a male-dominated motor industry satisfy them? Angie Voluti examines car culture…

Mercedes-AMG and Ducati agree joint marketing cooperation

Today a novel step was taken to bring the car and bike industries just that little bit closer - AMG and Ducati have agreed to work together closely in future to develop…

Volvo’s S60 – is it naughty enough?

It would be fair to say that Volvo's new S60 needs to be a game-changer for the brand. When you look through the press material and speak to Volvo's marketing team you…