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March 29, 2012

Video: McLaren’s GT race drivers get behind the wheel of the MP4-12C road car

How many race drivers have you heard describe their stint in a 'road car' as, "..quite possibly the most fun I've ever had driving"? Well that's precisely what 2008…

March 13, 2012

Adwatch: Sky Sports F1 HD (Video)

It goes without saying, that anybody with a whiff of petrol in their veins will be eagerly anticipating next Sunday's Australian grand prix from Melbourne. The start of…

November 24, 2011

Q & A: How Simraceway aims to blow existing driving games out of the water..

When Simraceway announced their landmark agreement with McLaren earlier this month, we decided to delve a little deeper behind the story before sharing our thoughts.

November 17, 2011

Prime Minister David Cameron opens the new McLaren Production Centre (MPC)

If you were following us on Twitter yesterday, then you might have noticed the invitation I posted inviting anyone who's visited McLaren's award-winning Technology…

October 13, 2011

Adwatch: What did Jenson and Lewis say next? (w/VIDEOS)

Last week I wrote about the effectiveness of online display advertising - in "To Infiniti and beyond" - where I also touched upon the significance of content marketing…

October 4, 2011

Massa vs Hamilton, is much ado about nothing..

Scuderia Ferrari's straight-talking blogger, The Horse Whisperer, has spoken up this morning on the media excitement generated by a misquoted radio transmission between…

September 23, 2011

McLaren Automotive sets its sights on becoming a multi-billion dollar business (w/VIDEO)

This weekend's Singapore Grand Prix was a fitting occasion for McLaren Automotive to announce that its Asia Pacific network will be managed from a wholly-owned McLaren…

September 16, 2011

IOTD: McLaren MP4-12C visits the old banked Monza circuit (w/DOWNLOAD)

Today's image of the day is one that's perfectly suited to a Friday evening. Last weekend McLaren Automotive opened its first ever showroom in Milan, Italy - the same…

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