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Lamborghini Aventador LP700-4 sells out fast

It looks like the Aventador LP700-4 is not only 'fast' in terms of its performance - 0-60mph in 2.9 seconds - but also in how quickly Lamborghini are able to sell them.…

Geneva Watch: Lamborghini Aventador LP700-4 colours – spoilt for choice

Once you've decided you want a Lamborghini Aventador LP700-4 - and you DO want one, the next step is deciding what colour and spec to choose. A range of 13 colors will…

Geneva Watch: Lamborghini Aventador LP700-4 steals the show on Day 1

It was bound to happen, despite the numerous images leaked during the past fortnight, and to ensure all eyes were on Lamborghini's stand, the new Aventador LP700-4 was…

Geneva Watch: Lamborghini Aventador LP700-4 (Updated)

As we continue to wait for the official press launch, more pictures leak out showing Lamborghini's new V12-powered Aventador LP700-4. These most recent pictures provide…

Oops! Lamborghini Aventador LP700-4 picture is leaked

Just hours after Lamborghini's official release showing us pictures of a rolling carbon fibre chassis, a picture has leaked onto the internet from the print layout of…

Geneva Watch: Lamborghini’s ‘lightweight’ Aventador LP700-4

It's actually quite a refreshing change to see Lamborghini revealing its new V12 super sports car from the inside-out. If you think back to previous Lamborghini…

edo competition builds a rival for the Lamborghini Aventador LP700-4

On the eve of Lamborghini’s new Aventador LP700-4 due to be launched at the Geneva Motor Show, German tuner edo competition have stolen some of Lamborghini’s limelight…

In defence of straight talking..

I've undertaken my fair share of 'teaser' or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the…