peugeot

We like a bit of tongue-in-cheek playfulness in our commercials, it's a well proven recipe to viral success and works particularly well when seasoned with a pinch of controversy. Over the past few years Audi and BMW have traded blows in ever more hostile outdoor campaigns and Lexus are also quite partial to a bit of anti-Germanic rhetoric.

Peugeot brings on its replacement for the 407 and 607, growing in size (and presumably weight) in the process.

134mph, 0-62mph in 8.5 seconds and 76.35 mpg. Time to get smug 'and' sporty.