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Cadillac claims highest-ever audience reach during Super Bowl XLVI, but what does this mean?
February 8, 2012
This news almost had me choking on my Cornflakes this morning. Having churned through our own Super Bowl audience data during the past few days, admittedly with a focus on online behaviour, we had a pretty good idea which automotive campaigns had really 'resonated' with the viewing audience. So when Cadillac claimed it was fairest of them all, we had to take a closer look.
Super Bowl Automotive Scorecard: Part 2
February 5, 2012
With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.
Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..
January 30, 2012
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
Industry
Volkswagen’s Super Bowl ad parodied by Marvel Comics’ new Thor trailer
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February 5, 2012
Super Bowl Automotive Scorecard: Part 2
With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the…
February 1, 2012
Volkswagen’s Super Bowl onslaught continues with ‘The Dog Strikes Back’
Volkswagen's 'full-on' sequel to last year's all conquering 'The Force' Super Bowl Ad, features a dog, the new VW Beetle and a 30-second scene from Star Wars.
January 31, 2012
Super Bowl XLVI Automotive Snapshot – Who’s Gaming Who?
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking…
January 30, 2012
Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
April 22, 2011
Volkswagen’s Super Bowl ad parodied by Marvel Comics’ new Thor trailer
Volkswagen stole a march on other car makers at this year's Super Bowl by launching its promotional ads 1 week early - the resulting void filled by their campaign…
December 17, 2010
Mercedes launches a social-media race
Mercedes-Benz USA has launched a Tweet Race to the 45th Super bowl in what the company describes as a leap of faith into social media. The destination of the race is…
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