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The Great and The British: Part 1 – The Importance of Being Radical
For a nation endowed with the DNA of such maverick automotive legends as Chapman, Cooper and Brown, it seems ironic that the marque which now leads the plethora of niche…
Audi makes a record with its R8 e-tron at the Nürburgring
Audi has claimed a world record for its R8 e-tron, lapping the Nürburgring in 8:09.099 minutes, but it's important to note this is a 'production' EV record not the…
Toyota Motorsport takes on Pikes Peak with its electric-powered Radical
Last year Toyota Motorsport GmbH set a new electric-powered lap record at the Nürburgring Nordschleife with the road-legal TMG EV P001 car, and the TS030 Hybrid will set…
Film: Toyota’s Road To Le Mans
Unless you've been living under a stone these past few months, you're probably aware that Toyota is returning to Le Mans in 2012 - replacing Peugeot as the main…
On the edge or a step too far? The Super Bowl ads that crossed the line
Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a…
Super Bowl XLVI Automotive Ads – The Post-game Reckoning
The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
Super Bowl Automotive Scorecard: Part 2
With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the…
