Featured
Ad Watch: 2012 Toyota Hilux – Bugger, it’s still unbreakable.. (w/VIDEOS)
September 23, 2011
Ever since Jeremy Clarkson tried to destroy a Toyota Hilux on Top Gear (and failed), it's gained something of a reputation as being unbreakable. Toyota's marketing people were quick to pick up on the show's endorsement and have subsequently made it a key theme of their ads.
News
Frankfurt 2011: New images of the Toyota FT-86 II Concept (w/VIDEO)
Automotive
Toyota snatch Nürburgring Electric Car Lap Record from Peugeot (w/Video)
Opinion: Team Lotus and QPR – will it be one pitch too many?
August 16, 2011
It was whilst watching Dragon’s Den on BBC TV the other evening that I started to wonder about the physical input (time, management, direction) given to those who successfully pitched their ideas. The financial element is, of course, clearly stated but as most of us know, any venture that is struggling to capitalise on its potential needs more than just hard cash and “association”. This was absolutely the case with the fancy dress business which was eventually taken-on by Duncan Bannatyne.
Automotive
Toyota begins promoting the FT-86 on ‘Hachi-Roku Day’
Motorsport
GE becomes a premiere sponsor of Team Lotus
Team Lotus confirms agreement to use Williams F1 Wind Tunnel
June 14, 2011
Team Lotus has confirmed today that it is expanding its wind tunnel operations having confirmed a deal with Williams F1 to use one of the Grove based team’s two wind tunnels from September 2011.
AutomotiveNews
Scion introduces the FR-S Sports Coupe Concept
More Stories
August 16, 2011
Opinion: Team Lotus and QPR – will it be one pitch too many?
It was whilst watching Dragon’s Den on BBC TV the other evening that I started to wonder about the physical input (time, management, direction) given to those who…
August 8, 2011
Toyota begins promoting the FT-86 on ‘Hachi-Roku Day’
Last Saturday was 'AE86 Day', a day when fans from around the world celebrated the legendary Toyota Corolla AE86 - Hachi-Roku (Japanese for "eight-six") - which in the…
June 14, 2011
GE becomes a premiere sponsor of Team Lotus
Team Lotus has today confirmed that GE (General Electric Company), a leading global technology and infrastructure company, has joined the Anglo-Malaysian team as a…
June 14, 2011
Team Lotus confirms agreement to use Williams F1 Wind Tunnel
Team Lotus has confirmed today that it is expanding its wind tunnel operations having confirmed a deal with Williams F1 to use one of the Grove based team’s two wind…
April 20, 2011
Scion introduces the FR-S Sports Coupe Concept
Lovely isn't it? This is the new Scion FR-S and if it looks somewhat familiar then that's because Scion is a North American brand owned by Toyota, and you've seen this…
February 17, 2011
The Joy of Marketing – 23 ads that use sex to sell cars [VIDEOS]
Whether it's appropriate or not, sex has been used to sell nearly every type of product since the beginning of advertising itself and even more so when it comes to…
January 28, 2011
Automotive sector ranks 2nd highest in Edelman’s 2011 Trust Barometer
If you work in the automotive sector then you'll be heartened to read the 2011 Edelman Trust Barometer, the company's 11th annual research study into the trust and…
January 26, 2011
BTCC’s Toyota Avensis moves one step closer to its competition debut
The BTCC’s Toyota Avensis-based ‘Next Generation Touring Car’ has moved a step closer to its competition debut following extensive wind tunnel testing at the UK’s…
