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The DNA Inside: Volvo Cars
August 26, 2012
During the last few months we've immersed ourselves in several of Volvo's most dynamic new models, to learn about how the marque is positioned in 2012 and why you might chose to buy one rather than its more prolific German competitors.
Volkswagen reveals the Scirocco GTS at Leipzig
May 31, 2012
The Auto Mobil International show in Leipzig, Germany, which opens its doors on 2 June, will see the first appearance of the new Scirocco GTS, together with other new models including the Volkswagen CC R Line, Beetle Fender and CrossPolo ‘Urban White’.
Cadillac claims highest-ever audience reach during Super Bowl XLVI, but what does this mean?
February 8, 2012
This news almost had me choking on my Cornflakes this morning. Having churned through our own Super Bowl audience data during the past few days, admittedly with a focus on online behaviour, we had a pretty good idea which automotive campaigns had really 'resonated' with the viewing audience. So when Cadillac claimed it was fairest of them all, we had to take a closer look.
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May 31, 2012
Volkswagen reveals the Scirocco GTS at Leipzig
The Auto Mobil International show in Leipzig, Germany, which opens its doors on 2 June, will see the first appearance of the new Scirocco GTS, together with other new…
April 18, 2012
The deal is done – Audi just bought Ducati
Audi has released a statement confirming its purchase of thoroughbred Italian motorcycle maker Ducati, in a deal that is thought to be worth €860 million ($1.12…
February 29, 2012
Volkswagen reveals the all-new Golf GTI Cabriolet
Volkswagen will launch a GTI version of the new Volkswagen Golf cabriolet at next month's Geneva motor show, making this only the second GTI Cabriolet in the Golf's…
February 8, 2012
Cadillac claims highest-ever audience reach during Super Bowl XLVI, but what does this mean?
This news almost had me choking on my Cornflakes this morning. Having churned through our own Super Bowl audience data during the past few days, admittedly with a focus…
February 6, 2012
On the edge or a step too far? The Super Bowl ads that crossed the line
Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a…
February 6, 2012
Super Bowl XLVI Automotive Ads – The Post-game Reckoning
The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
February 5, 2012
Super Bowl Automotive Scorecard: Part 2
With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the…
February 1, 2012
Volkswagen’s Super Bowl onslaught continues with ‘The Dog Strikes Back’
Volkswagen's 'full-on' sequel to last year's all conquering 'The Force' Super Bowl Ad, features a dog, the new VW Beetle and a 30-second scene from Star Wars.






