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Super Bowl XLVI Automotive Snapshot – Who’s Gaming Who?

When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking…

Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..

In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?

Top 10 Automotive social video campaigns of 2011

We hear a lot about Intelligence in the motoring industry, it's become the norm in automotive acronyms, especially for the leading German car makers - Intelligent…

Sébastien Ogier joins Volkswagen for its assault on the 2013 WRC (w/VIDEO)

Sébastien Ogier has been signed up as the first official Volkswagen factory driver for the car maker's assault on the FIA World Rally Championship (WRC) with the new…

Volkswagen Beetle R Concept makes its North American debut in LA

The Beetle R Concept has made its American debut today at the Los Angeles Auto Show, following its unveiling in Frankfurt earlier this year. While the familiar outline…

Volkswagen’s message to Greenpeace – put-up! or shut-up!

I've made no secret of my disgust at Greenpeace's recent anti-Volkswagen campaign, The Dark Side - it was misleading, divisive and downright ignorant. These raging…

Katie Price paints her Bugatti Veyron pink, meanwhile Ettore turns in his grave..

Ettore Bugatti, best known for his racing cars of the 1920s and 1930s, came from a family of well-respected designers - his brother Rembrandt became a renowned sculptor,…

Greenpeace want us to “…turn VW away from the Dark Side” (w/VIDEO)

Environmental campaigners Greenpeace have launched a spoof series of 'Darth Vader' adverts directly attacking Volkswagen. The two videos are a direct parody of VW’s…

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