Katie Price paints her Bugatti Veyron pink, meanwhile Ettore turns in his grave..

Ettore Bugatti, best known for his racing cars of the 1920s and 1930s, came from a family of well-respected designers – his brother Rembrandt became a renowned sculptor, whilst his father designed furniture, pottery and jewellery. From the very outset the Bugatti name represented class, sophistication and luxury.

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The 1924 Bugatti Type 35 became one of the most successful competition cars of all time – winning more than 2,000 races, but Bugatti’s cars were as much works of art as they were engineering devices. He famously described arch competitor Bentley’s cars as “the world’s fastest lorries” justifying his remark by saying “weight was the enemy”.

So a legacy was born and one which recent owners of the brand (Volkswagen being the most recent) have sought to rekindle.

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In some respects we’re glad Etorre is no longer around, for he would be tormented to see what’s happened to the marque he so lovingly fostered. A few days ago Katie Price, formerly known as Jordan, posted this tweet..

Sadly this could be the end-of-the-road for this once-proud marque, to be paraded in the tabloids as Katie’s latest trinket. In pink no less.

I’m sure Katie would argue that it’s her money and she can do what she wants with it – but think of the children – you know, those ones with Bugatti Veyron posters who’ll be ripping them down from their bedroom walls now that the fastest car in the world has lost its cool..

To remind you what a real Bugatti is like, take a look at the following video..

Now take a look at Afzal Kahn driving Katie’s new Veyron