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Volvo embraces digital for its XC Adventure experience
April 7, 2011
Can I draw your attention to a new resource created by Volvo, called 'Cross Country Travels' or 'XC Travels', to use its more catchy name. It's an online guide to the 25 most spectacular Scandinavian winter adventures, with an accompanying iPhone App that enables you to check in at the places you visit, receive a digital tag to share with friends and directions to guide you straight to the ideal spots.
IndustryAutomotive
SkiddPlayer Viral Video Chart – 918 RSR, Banned Dacia ad, Volvo does a Nigella and Aston’s Rapide razzie
Industry
Volvo S60 – Not naughty, but nice
Naughty Volvo, The Competition Winner’s Story
October 15, 2010
I never thought I'd get the chance to go on the Top Gear Track, let alone do something naughty on it – yet I had the opportunity to do both last Saturday!
My day was almost over before it began since I'd forgotten to bring the paper part of my driving licence along (yes, the part that no one ever carries around) to register as a participant.
Industry
COMPETITION: Win a Naughty Volvo Track Experience
Industry
Volvo’s S60 – is it naughty enough?
Ford previews the new Focus ST at Paris
September 16, 2010
So this is the new Ford Focus ST then. The new Ford Focus range will be the star attraction in Ford's display at the 2010 Paris Motor Show on September 30th, and Ford have also chosen to use the event as the world premiere for the exciting flagship of the range, the muscular 246 bhp Focus ST. The all-new Ford Focus ST will be Ford's first high-performance model developed under its new global Performance Vehicles strategy.
Automotive
Volvo re-evaluates the IQ of its crash-test dummies [VIDEO]
More Stories
October 15, 2010
Naughty Volvo, The Competition Winner’s Story
I never thought I'd get the chance to go on the Top Gear Track, let alone do something naughty on it – yet I had the opportunity to do both last Saturday! My day was…
September 19, 2010
COMPETITION: Win a Naughty Volvo Track Experience
We have teamed up with Volvo and Mindshare to offer one lucky reader the chance to join us at Top Gear's Dunsfold test track - venue for the all-new S60 Naughty Track…
September 17, 2010
Volvo’s S60 – is it naughty enough?
It would be fair to say that Volvo's new S60 needs to be a game-changer for the brand. When you look through the press material and speak to Volvo's marketing team you…
September 16, 2010
Ford previews the new Focus ST at Paris
So this is the new Ford Focus ST then. The new Ford Focus range will be the star attraction in Ford's display at the 2010 Paris Motor Show on September 30th, and Ford…
May 7, 2010
Volvo re-evaluates the IQ of its crash-test dummies [VIDEO]
This wasn't supposed to happen, but don't worry Volvo thinks it was because of human error...
April 22, 2010
Volvo presents 405hp C30 Performance Concept Prototype
Volvo presents 405hp C30 Performance Concept Prototype, tuned by STCC champions Polestar.