Steve Davies

Now and again, advertisers seemingly lose touch with the audience they're trying to engage with and what seems such a clever idea in boardroom, looks a little irresponsible when out in the real world.

When TomTom first came on the scene in the early 1990's, I suspect being the purveyor of silly voices never featured in their business plan.

20 years later and what was once primarily a consumer electronics company is moving ever closer to becoming a pure-play software and services provider, as the market for navigation systems moves away from its proprietary roots.

If heaven really is a place on earth, then let me introduce you to where it is and how you can get there.

Over the past few months you will have been bombarded with warnings about the upcoming winter weather and why we MUST fit a set of winter tyres to our cars, less we be doomed to an ignominious (and expensive) fate.

The latest campaign by Honda Spain got me thinking about other examples of Automotive Parkour - the art of entering a car with speed and efficiency. Ideally without breaking anything.

We've teamed up with Michelin in an exclusive competition to give three lucky winners a pair of VIP Hospitality tickets to watch all the action at Wales Rally GB on Saturday 12th November. Saturday will be Day 3 of the rally, which visits the famous Sweet Lamb stage, boasting one of the finest natural spectator areas in the World Rally Championship. With spectacular views, water splashes, jumps and hairpin bends it is bound to be a true crowd pleaser.

Last week I wrote about the effectiveness of online display advertising - in "To Infiniti and beyond" - where I also touched upon the significance of content marketing as a tool for brands trying to engage with users online.

In the seven months since Infiniti announced their marketing partnership with Formula One World Champions, Red Bull Racing, I've been impressed with how visible the Infiniti brand has become in Europe.

Ever get the feeling Audi really enjoy poking fun at BMW? You'll remember back in 2008 when BMW launched their Expression of JOY campaign to mark the arrival of the new Z4, then followed this with 'The Story Of JOY' covering the rest of its range and now 'JOY is BMW' which encompasses BMW innovations.