Steve Davies

Filmed on a frozen lake in Hämeenlinna Finland, Jaguar test driver Minna Sillankorva explores the XKR-S convertible on the ice in a near-permanent sideways attitude...

Volkswagen's 'full-on' sequel to last year's all conquering 'The Force' Super Bowl Ad, features a dog, the new VW Beetle and a 30-second scene from Star Wars.

Timing can be a bitch. That's the first thought that came to mind when reading Audi's press release for their most potent V6 TDI engine. At first glance 309 bhp and 650 Nm (480 lb-ft) of torque sounds unbeatable, unless of course you're BMW.

When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it's the latter, because there's much to learn from the patterns being formed.

In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?

Toyota Yaris - not the easiest car to promote in a market crowded with standout superminis. Mainstream stalwarts include the Ford Fiesta, Vauxhall Corsa and Volkswagen Polo, whilst even entry-level versions of the Volkswagen Beetle or BMW MINI might feature on the same shopping list as Toyota's sensible hatchback.

BMW's X6 has received its first significant update since its launch in June 2008, although most of the external changes are subtle enough to go unnoticed by most enthusiasts. The most notable change is the addition of the new X6 M50d M Performance model which fits in under the X6 M at the top of the model range.

In what will be seen as the most controversial move yet by the German manufacturer, BMW has unveiled 4 new M models - all of them powered by diesel engines. In a subtle play on words BMW have named the range, BMW M Performance Models, distinguishing oh-so-subtly from their core BMW M Models such as the M5, M3, 1M and soon-to-be-launched M6.