Steve Davies

Last month we asked the question, "Volvo's S60 - Is It Naughty Enough?", as we reviewed Volvo's Naughty campaign used to launch the new S60 and V60 saloon and estate.

When examining the vast array of videos, microsites and social media content we concluded that there was simply too much - the average viewer neither has the time nor the interest to wade through 24 videos (now 26 including the recent V60 promotions) and such dilution of their focus can subsequently undermine sharing on social media channels as our brief analysis of the views and shares appears to prove.

Renault have won a deal to supply the Gendarmerie Nationale with a replacement for their fleet of rapid intervention vehicles, a total 70 Mégane R.S. vehicles in Gendarmerie guise will be delivered starting from the end of 2010.

You are probably aware by now that Aston Martin have confirmed their intentions to put their new Cygnet city car into production, with first deliveries due in late 2011.

The Aston Martin Cygnet city car is based on Toyota's diminutive iQ, but re-engineered and substantially re-trimmed to meet the standards of luxury befitting an Aston Martin. “It is time to think differently...” says Aston Martin CEO Dr Ulrich Bez, “Whatever we do, we do right. If we do performance, we do performance; we don’t downsize or compromise our sports cars.

The 19-year old multi-award-winning singer-songwriter, Pixie Lott, has teamed up with Citroën in the music video of her latest hit, Broken Arrow. Released earlier this week, the video follows Pixie in a free-fall of romantic scenes, both past and present, encountering lost loves and new relationships.

We need very little encouragement to show more pictures of Citroën’s Survolt concept car, and it seems neither do Citroën. Fresh from its UK duel against an electric superbike - the first head-to-head of its kind - the stunning all-electric Survolt racecar concept has been recharged with a bold, vivid and brightly contrasting new fluorescent paint scheme by Francoise Nielly.

With less than an hour to go, we've been informed by Silverstone that most of the experiences are sold out however you've got one remaining chance to pick up a bargain with a 'Super Choice Voucher'.

It's that time of year, when the race calendar starts to wind down and you can pick up a Driving Experiences bargain at Silverstone... if you're quick. Tomorrow (Monday 11th October at 12:00hrs*) all of Silverstone’s Driving Experiences from their impressive range will be half price as part of a one day sale.

BMW's 1 Series M Coupé is one of the most eagerly anticipated cars to arrive from BMW in the past decade, with the E92 M3 now sporting a 414-bhp V8 and costing well above £50,000 it hardly fits the role of "BMW's entry level M car" any more. What was needed was a more affordable model, harking back to the very first E30 M3 and providing access to the M-power ladder from a more affordable and approachable package.