Steve Davies

Owning a smart fortwo has always been about expressing your personality and rebelling against from the purely functional nature of city cars. Long before BMW MINI offered custom mirror casings and body stripes, smart offered customers the chance to swap entire body panels and change the look of their cars in just a few simple steps. So what happened?

Whether it's appropriate or not, sex has been used to sell nearly every type of product since the beginning of advertising itself and even more so when it comes to digital advertising on the internet.

Nicolas Hamilton, brother of 2008 FIA Formula 1 World Champion Lewis, will make his motor sport debut by contesting the 2011 Renault Clio Cup with Total Control Racing (TCR). Nic has long been a successful competitor in RC (remote control car) Racing and video gaming, but this is his first time competing in cars.

Porsche will be showing two innovations at the Geneva Motor Show next month, which will mark the future direction of the marque as it further embraces sustainable energy in its road cars - the Panamera Hybrid and Boxster E Concept.

It says a lot about Bentley as a brand that in the space of 7 days we've been talking about their association with the new James Bond novel, Carte Blanche, then just a few days later their achievement in setting a new World Ice Speed Record. How many car companies can you say that about?

Infiniti have released images of their new ETHEREA concept which will is due to make its world debut at the Geneva Motor Show in March. The ETHEREA, is a compact luxury model that is said to preview how a future entry-level Infiniti could look.

German tuning company NOVITEC Rosso have spruced up Ferrari’s folding-roof California in its own inimitable style. The California’s 4.3-litre V8-engine receives a supercharger lifting its power from the standard car’s 453 bhp to a more visceral 597 bhp. Novitec Ross have named the resulting model, the RACE 606, which is perhaps no worse than a car originally named after a sunny North American state, but neither does it show a great deal of imagination (the 606 referring to the new power output in PS - Pferdestärke).

McLaren Automotive has reached the final development stages of its new MP4-12C sports car after producing its first ever production unit, which now sits proudly in the McLaren Technology Centre (MTC) General Assembly Hall in Woking, England.