Steve Davies

If high-tailing it over to Los Angeles for the Need for Speed Launch Party was a trifle inconvenient, then fear not, there is another way you can get involved.

The US rock band OK Go – whose Grammy Award winning treadmill video was watched by over 50 million people on YouTube and whose most recent video This Too Shall Pass has received 17 million hits on YouTube – is using the latest GPS technology to take fans on a unique musical journey through LA.

The group will carry instruments and amplifiers through the streets of their home city and ask music lovers to log on and follow them via Facebook and twitter as they walk and play.

Another day passes and yet another car-based iPhone App is launched, this time from Toyota Sweden. Can a simple glass of water lower your fuel consumption by 10%? Yes, say Toyota.

When I first heard of Land Rover's new social media campaign for the Range Rover Evoque, I was in two minds. On the face of it, this is a campaign that ticks all the boxes, but then perhaps it's also biting off more than it can chew...

MINI Stockholm has launched a new location-based mobile game to promote the MINI Countryman. Players home in on a virtual MINI on their iPhones, catch it and then run as fast as they can out of its orbit to prevent other potential takers from swiping it. You can watch a video explaining the rules of the game below.

If you've been following our weekly reviews of Audi's mini-series for the A1, 'The Next Big Thing', or our previous review of Volkswagen of America's PunchDub campaign then you'll be aware that some brands are still finding the move into digital marketing something of a challenge.

Last month we asked the question, "Volvo's S60 - Is It Naughty Enough?", as we reviewed Volvo's Naughty campaign used to launch the new S60 and V60 saloon and estate.

When examining the vast array of videos, microsites and social media content we concluded that there was simply too much - the average viewer neither has the time nor the interest to wade through 24 videos (now 26 including the recent V60 promotions) and such dilution of their focus can subsequently undermine sharing on social media channels as our brief analysis of the views and shares appears to prove.

You are probably aware by now that Aston Martin have confirmed their intentions to put their new Cygnet city car into production, with first deliveries due in late 2011.

The Aston Martin Cygnet city car is based on Toyota's diminutive iQ, but re-engineered and substantially re-trimmed to meet the standards of luxury befitting an Aston Martin. “It is time to think differently...” says Aston Martin CEO Dr Ulrich Bez, “Whatever we do, we do right. If we do performance, we do performance; we don’t downsize or compromise our sports cars.