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Pepsi takes a ‘test drive’ to the max (w/VIDEO)

Mike, the Minivan driver, heads out for a test drive in a Chevy Camaro, with the salesman (Steve) offering him encouragement to put his foot down. Little does Steve realise, Mike is really Nascar legend...

Lamborghini shows it’s bullish about the future

Lamborghini's 2012 sales figures provide yet another reminder that supercars are big business at the moment, with year-to-date deliveries up 30% from 1,602 to 2,083 units globally. And while the overall...

Three reasons why advertising should not be part of your social media strategy

This post was originally published on Econsultancy as part of a series of blogs about the challenges of digital marketing in 2013. In an attempt to deliver more tangible returns from their social media...

Do Audis have soul? Well the new R8 V10 plus certainly does.. (w/VIDEO)

Twenty-three seconds is all it takes for your ears to perk up when listening to the video, then by 0:42 seconds when the exhausts spit out their unburnt fuel you're left in no doubt - Audi's newest...

Audi RS 4 Paintball Duel: A.K.A. ‘How to make a mess’.. (w/VIDEO)

When Audi brought a pair of RS 4's to a decommissioned MOD aircraft hangar, and left them with a stunt team equipped with high-velocity paintball guns, there could only be one outcome. The messy but...

AdWatch: Volkswagen’s Beetle Cabriolet is such an embarrassing car to drive.. (w/VIDEO)

It must have been a difficult first conversation when Ad agency Deutsch took the concept for this video to their client. The light-hearted spot is supposed to tell the story of a guy who accidentally ...

Super Bowl 47 Car Ads – the post-game reckoning (w/VIDEOS)

Most people if asked would say they weren't interested in car ads, although perhaps what they really mean is they don't 'like' car ads, because there's a huge difference between the two. I'd agree, most...

Bentley and China – taking inspiration from their cultural roots (w/VIDEO)

When we think of China, we tend to consider its population of 1.4 billion people, its industrial wealth and the opportunity for business to cream off some of that wealth for themselves. So I was surprised...

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