Still the best Shell advert and one of our favourite automotive ads of all time.

“A stunning display of Ferrari race cars over the decades. Watch five different Ferrari Formula One cars dating back to 1952, take to the streets of Rome, New York, Rio, Hong Kong and Monaco in a celebration of the ongoing Shell and Ferrari technical partnership – which develops and tests premium products like Shell V-Power with the sole purpose of transferring that technology to the road.”


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Steve Davies

Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain.   Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.

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