“The fastest, the furthest and everything in between.” Nice try Shell, but we still think that their best ad is the 60 years of Shell & Ferrari ad on the link below.. Shell are trying to illustrate with thie commerical how Shell fuel can help a Ferrari reach speeds of up to 320 km/h on an F1 circuit, but also how they can power a car over 3300km with a single litre of fuel.
This is how it should be done..
60-years of Shell and Ferrari Commercial
Written By

Steve Davies
Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain. Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.
Try These Next
Stories we think you'll enjoy
October 23, 2015
Caterham’s future owners must get a grip on its ailing business
Caterham’s future owners have much to do, repairing and rebuilding a business that just four years ago was acquired in good health by Malaysian…
September 24, 2015
Das Sham – what next for Volkswagen?
Just because Sebastian Vettel does a very good Kimi impression doesn’t mean that every German has a natural talent for humour. Enter Michael Horn,…
June 11, 2014
Caterham engineers for lightness at Hingham
Yesterday's news of redundancies at CTI (Caterham Technology and Innovation) sends out worrying signals about the Caterham Group. On the face of it,…