“The fastest, the furthest and everything in between.” Nice try Shell, but we still think that their best ad is the 60 years of Shell & Ferrari ad on the link below.. Shell are trying to illustrate with thie commerical how Shell fuel can help a Ferrari reach speeds of up to 320 km/h on an F1 circuit, but also how they can power a car over 3300km with a single litre of fuel.

This is how it should be done..

60-years of Shell and Ferrari Commercial


Written By

Steve Davies

Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain.   Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.

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