There’s a great new addition to the list of ’20-places-to-visit-before-you-die’, following the opening earlier this week of Museo Casa Enzo Ferrari in Modena, Italy.

Designed by the late Jan Kaplický and architected by Andrea Morgante’s Shiro Studio, the new EUR14.2m museum is built on the site of Enzo Ferrari’s birthplace, making use of the former nineteenth century house and workshop of Ferrari’s father, with the addition of a new glass-fronted structure that curves around it.

Inside the stunning buildings, a multimedia display of pictures, un-published films and precious mementoes portray the exciting, emotional journey of Enzo Ferrari’s life as a man, a race driver and constructor of the most recognisable name in motoring.

Given its central positioning in Modena, Museo Casa Enzo Ferrari has also been created in recognition of Ferrari’s considerable influence on the character of his home town, and the inspiration he has given others to live their dreams.

The museum charts not just the history of Ferrari’s automobiles but also other car makers such as Alfa Romeo (Ferrari’s early employer and home of the original Scuderia Ferrari racing team), Maserati, De Tomaso and Pagani.

Perhaps the most exciting aspect for those of us with a deep passion for Enzo’s automotive achievements, is the display of his cars – exhibited on a series of raised platforms 45cm off the ground, so that they can be viewed from different angles and appreciated as works of art rather than merely automotive objects.

The collection on display includes well-known Ferrari models such as the 1949 Ferrari 166 MM Touring Coupe, 125 Sport, the 166 F2 and the 166 MM Touring Barchetta, as well as cars from Alfa Romeo (the extraordinary 8C 2300 Spider Corsa, Tipo 158, P3 and the fearsome twin-engine Bimotore), plus a selection of cars from Maserati (1954 A6GCS Berlinetta Pinin Farina), De Tomaso (Vallelunga), Stanguellini and Fiat.

Up to twenty-one cars can be displayed at any one time, but a full catalogue of Ferrari models together with supplementary exhibition material (including audio and video material) is displayed in leather cases located along the perimeter wall, which also tell the story of Modena’s legendary coach-building firms including Scaglietti and Fantuzzi.

The futuristic gallery is painted in the same yellow that Enzo Ferrari chose as the background for the famous Prancing Horse logo, and also serves as a conference and educational centre featuring inspirational programmes designed to arouse thinking, creativity and experimentation – especially in young people.

The Museum also includes a bookshop, a store and a cafeteria that is open to both visitors and locals. Inside the store you will find all kinds of merchandise, including books, clothing, prints, home and office designs and a range of automotive collectibles sourced from around the Modenese region.

A limited range of replica dark sunglasses, made famous by Enzo Ferrari, are on sale together with a uniquley designed Ferrari timepiece created exclusively to mark the Museum’s opening. Just 180 of these watches have been made, so be quick if you’d like to bag one.

The Museo Casa Enzo Ferrari, via Paolo Ferrari, 85, Modena, Italy, is open from 9.30am to 6.00pm every day (opens late until 7:00pm from May to September) except for Christmas Day and New Year’s Day.

Full-price tickets cost from EUR13 per person, with combined tickets to Museo Casa Enzo Ferrari, Modena and the Ferrari Museum, Maranello from just EUR22.

You can read more about the design and construction of Museo Casa Enzo Ferrari at Dezeen Magazine.

Photo credits: Andrea Morgante (Shiro Studio),

Written By

Steve Davies

Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain.   Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.

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