Featured
ROAD 32: Fun-Filled Fiat Special
January 13, 2013
Since the Fiat 500 was launched in 2007, on the 50th anniversary of the original, the Italian brand has gone from strength to strength. They’ve sold over 100,000 Fiat 500’s in the UK alone now and the...
FIAT’s 500 Abarth – now with Tiger Blood..
March 2, 2012
Fiat's advertising campaign for the US market has been such a refreshing change from the way the Fiat brand is marketed in Europe. Over here we are conditioned to think of Fiat as a middle-tier car maker; cheap, characterful, but not necessarily something to shout about.
Features & Reviews
PERSPECTIVE: What’s in a Name?
News
Citroen’s DS3 becomes a music video hit with Pixie Lott
IndustryFeatures & ReviewsAutomotive
Spare a thought for the ‘uncool’ car makers
September 28, 2010
Aston Martin were today announced as the coolest brand in the UK, outdoing Apple's iPhone which held the top spot last year. The index was drawn up from a potential list of more than 10,000 brands which are whittled down and rated by a panel of 35 'style-experts', before 2,100 members of the public provided their ratings.
Industry
PERSPECTIVE: Fiat and Faithless produce a “Prommercial”
More Stories
March 2, 2012
FIAT’s 500 Abarth – now with Tiger Blood..
Fiat's advertising campaign for the US market has been such a refreshing change from the way the Fiat brand is marketed in Europe. Over here we are conditioned to think…
October 26, 2010
PERSPECTIVE: What’s in a Name?
“When you talk, you sound like Super Mario on our Nintendo game,” my children tease. “Do I?” “Yes. It’s funny.” Doesn’t the Italian language and/or the Italian accent…
October 14, 2010
Citroen’s DS3 becomes a music video hit with Pixie Lott
The 19-year old multi-award-winning singer-songwriter, Pixie Lott, has teamed up with Citroën in the music video of her latest hit, Broken Arrow. Released earlier this…
September 28, 2010
Spare a thought for the ‘uncool’ car makers
Aston Martin were today announced as the coolest brand in the UK, outdoing Apple's iPhone which held the top spot last year. The index was drawn up from a potential…
August 16, 2010
PERSPECTIVE: Fiat and Faithless produce a “Prommercial”
We review the first of several Faithless and Fiat collaborations as the Punto Evo stars in the group's new music video.
August 9, 2010
Faithless, Dido and Fiat combine for TV ad
Faithless, Dido and Fiat combine for TV ad - their new song Feelin' Good to debut at 9pm during Channel 4's Big Brother adverts.
July 30, 2010
Fiat presents another limited edition 500 with the BlackJack
Fiat presents another limited edition 500 with the BlackJack
July 17, 2010
Abarth serves up a brace of pocket rockets with the 500C & Punto EVO
Abarth serves up a brace of pocket rockets - the 500C & Punto EVO
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