The announcement from Honda says, “Repsol Honda MotoGP riders Dani Pedrosa, Andrea Dovizioso and Casey Stoner have shown their support for the new sporty Honda CR-Z by displaying the logo on their racing leathers”, however you can just imagine the conversation between Honda’s PR rep and ex-MotoGP world champion Casey Stoner…

Honda: We’d like you to endorse our sporty hybrid coupe, the CR-Z, by adding its logo to your leathers

Casey: Why?

Honda: It’s in your contract

Casey: Oh, ok.

But let’s not be too cynical, we get a set of neat photos showing Stoner, Pedrosa and Dovizioso posing awkwardly next to a plain white CR-Z. Couldn’t Honda have found the Mugen CR-Z Prototype that was shown at Goodwood’s Moving Motor Show a few weeks ago? Now that’s the kind of CR-Z we could see driven by a HRC rider.

According to Tom Gardner, General Manager of Cars Honda Motor Europe, “CR-Z has been designed as the first sporty hybrid coupe to dispel the myths that hybrids are not fun to drive. The CR-Z has a 3-mode drive system, providing an entertaining driving experience combined with low emissions. Being part of MotoGP this season further helps emphasise the message that the CR-Z is fun to drive, and will raise awareness of the car to a wider audience”.

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Steve Davies

Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain.   Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.

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