Today’s Image Of The Day is a personal one for me – I’m well aware that for many Land Rover enthusiasts, September 2011 represents the month when the spirit of their beloved Defender was put to the sword – the DC100 Concept was unveiled with the promise that by 2015 something very close to it would become the new Land Rover Defender.

Let me bypass the debate about the DC100’s design (which I love by the way) and whether all that plastic trim and shapely panel-work is in the least bit practical for Derbyshire farmers. Let’s also skip the discussion about those huge tonka-toy wheels, since we all know it will come fitted with something far more practical.

Land Rover Defender DC100 ConceptThe Land Rover Defender DC100 Concept displayed at the Frankfurt Motor Show with the International Federation of Red Cross and Red Crescent Societies (IFRC) logo on the rear panel.

There’s plenty of folk who use a Land Rover within their everyday businesses and I can empathise with the current Defender’s tool-like qualities, but for me a Land Rover is all about discovering new things off the beaten track, finding roads where other drivers wouldn’t think to look. It’s about freedom from our clogged-up roads and liberation from the crowd.

That’s why the image above captures, what would be my best day ever – unmade roads as far as the eye can see, a brand new Land Rover and a full tank of fuel. Set aside all the protestations, if Land Rover can make this scenario a reality with the new DC100, I’ll be as happy as a pig in sh** (well, you know the rest) and I suspect many other people will be too.

If you’d like to use this image for your own personal use, the feel free to download it in 1920 x 1280px size using the link below. Oh, and to further whet your imagination, I’ve posted a gallery of DC100 wilderness images to complete the set.


[download id=”3″]
(Click to download in size 1920 x 1280 px)

Bonus Gallery

Written By

Steve Davies

Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain.   Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.

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